Luís Aguiar
Management:
- MBA Business Management in the Agriculture and Food Industries Course Manager
- BSc (Hons) Business Management Year Three Manager.
- Marketing, International Business.
Module leader for modules: 1013 Business Management; 2027/2077 International Business; 2041 Agricultural Marketing; 2088 Fresh Produce; Business; 3034 Marketing Communications; 4062/4095 Marketing, 4078 International Business.
Consultancy:
- South West Food and Drink, Development of Sustainable Food Chains in the South West of England; Specialty Foods - Lot 8. The use of heat generated from a bio-digester to fund production of food, 2010 – present.
- Study on Functional Foods Decision-Making Process: a research on consumption motivation, attitude and intentions in Brazil (Universal/CNPq 2009-11).
- Study of Private Standards as Managerial Tool in Beef Supply Chains. (CNPq/Universal 014/2009-11).
- Study on Small-Scale Farming Market Routes into the Brazilian Retail Sector for organic and Fair-trade products (CNPq/Universal 15/2007-10).
- World United Colleges - Simon Bolivar, Barinas. An analysis of College and Farm Enterprises. The Foreign and Commonwealth Office, Caracas, Venezuela (2009 - present)
- The Prince's Rainforest Project, Scoping Project, Brazil (2008 - present)
- Ambrian Asset Management Agriworth Commodity Equity Fund, London, 2008.
- John Edgar Memorial Trust RAC/CPD training, 2004, 2006, 2008 and 2010.
- Kothari Agricultural Management Centre (India) Commonwealth Executive Management Development Programme in International Marketing of Tea Plantation, Coonoor, 2005;
- ASIA-EU Aid Mekong University Network - Agribusiness Marketing Training Vientiane, Laos, RAC Wageningen/Larenstein University, 2004;
- DfID/British Council HE Link Programme Building Educational Capacity for the Mekong Delta - The Catfish case. RAC-An Giang University (Vietnam) 2004 and 2005;
- Skills Management and Rural Training (SMART), 2004 and 2005.
- Trans-national EU Aid Leader + Olive Oil Co-operation Project, Italy, 2004.
- DEFRA Food and Drink Sector Export Promotion - Benchmarking Study, 2003.
- RAC-INIA - Uruguay Grass Fed (Natural and Organic) Beef Study, 2002 - 2003.
Other Activities (key note speaking):
- Aguiar, L. K. (2009) An investigation into ethnicity consumption: Brazilians in the UK. In Conference Proceedings of the 1st Seminar on Brazilian Immigration in the UK: dialogues with Brazilians in Diaspora. The Royal Holloway College, The University of London. January.
- Aguiar,L. (2008) Ligando sanidade a Mercado: o caso da carne brasileira na Europa. In conference proceedings of the 35th Brazilian Veterinary Congress. Guest speaker Foreign and Commonwealth Office, Brasilia – Ministry of Science and Technology of Brazil. Gramado, Brazil.
- Aguiar, L. (2008) The present state of affairs in the agricultural sector: what goes down has to come up. Guest speaker Eco-agro Consultoria e Gestão Agrícola. May, Coruche, Portugal.
- Aguiar, L. (2006) Recent changes in the consumer behaviour in the UK and its impact in the red meat chain in southern Brazil. In Conference Proceedings 1ª Jornada Técnica em Sistemas de Produção de Bovinos de Corte e Cadeia Produtiva: tópicos em tecnologia, gestão e produção. Guest speaker Federal University of Rio Grande do Sul (UFRGS), Porto Alegre, Brazil. September.
- Aguiar. L. (2006) Brazilian Agribusiness: an efficient reality (or know thy enemy). Guest speaker the Gloucestershire Suckler Cows Group. November. The Frog Mill Inn. Gloucestershire.
- Aguiar, L. (2003) Investing in the Brazilian Agribusiness. Guest speaker UKTI/Hull Chamber of Commerce and Industry. The Royal Show, Stoneleigh.
Membership
- Fellow Higher Education cademy (FHEA)
- International Agribusiness Management Association (IAMA)
- Marketing Academy
- Agricultural Economics Society of England (AES)
- Brazilian Studies Group (GEB)
Chapter in Book
Aguiar, L.K., Brofman, F.E. and Barcellos, M.D. (2010) Are consumers ready for Radio Frequency Identification (RFID)? The dawn of a new market orientation area. In Lindgreen, A., Hingley, M., Harness, D. and Custance, P. (eds) Market orientation: transforming food and agribusiness around the customer. Gower: 245-261.
Aguiar, L.K. (2009) The expanding demand of Brazilian groceries: the case of cachaça.In Lindgreen, A. and Hingley, M. (eds) The new cultures of food:marketing opportunities from ethnic, religious and cultural diversity. Gower.
Vieira, L. M. and Aguiar, L. K. (2009) An Appraisal of the Fair Trade System: evidence from small producers in emerging countries. In Lindgreen, A. and Hingley, M. (2009) (eds) Crisis of food brands: sustaining safe, innovative and competitive food supplies. Gower.
Richardson, J. and Aguiar, L (2006) "Consumer change in fast food preference" in Institute of Chartered Financial Analysts of India (ed), Fast food retailing: an emerging trend. November, 2006.
Other Publications
Barcellos, M.D.; Aguiar, L.K.; Cardozo, G.C. and Vieira, L. M (2009) Willingness to try innovative food products: a comparison between British and Brazilian consumers. Brazilian Administration Review. Jan/March Vol. 6 (1)4: 50-61.
Barcellos, M. D. ; Aguiar, L. K. ; Ferreira, G. C. and Vierira, L. M. (2008) A Propensão ao Consumo de Alimentos Inovadores. Agroanalysis. Fundaçao Getulio Vargas vol. 10: 27-33. November.
Malafaia,G.C., Aguiar, L., Barcellos, J. And Pedrozo, E. (2008) Building Competitive Advantages to the Livestock farming in Rio Grande do Sul: the case of the Indication of Origin to the "Meat of the Gaúcho Pampas". Journal of Indian Management. April 2008. ISBN 0973-3167.
Aguiar, L, Maciel, A., Barcellos, J.O., Malafaia, G., Camargo, E. And Blume, R. (2007). The characterisation of a network among farmers in the gaucho chain of beef. Revista Contemporânea de Ciências Sociais Aplicadas da FAPLAN. Flapan Meritos Editora. 4 (6): 31-53.
Aguiar, L. (2007) The sustainability of Fair traded coffee in Brazil and Peru. The Farmers Club Journal. Autumn. Issue 210.
Brofman-Epelbaum, F. and Aguiar, L. (2006) Customer benefits inside the retail store with Radio Frequency Identification (RFID) technology. RFID Journal. White paper. October. (http://www.rfidjournal.com/whitepapers/6).
Aguiar, L (2002) Is the British countryside closing down? Britain Brazil News and Views. British Chamber of Commerce in Brazil. March. Sao Paulo.
Aguiar, L (2001) UK/Brazil meeting on genetically modified plants. Britain Brazil News and Views. British Chamber of Commerce in Brazil. March. Sao Paulo.
