This three-year full-time degree course, which includes a 20-week placement in year two, provides you with a thorough grounding in general business management and additionally provides an opportunity to study particular themes within business management in greater depth. There will also be a short study tour in year two, for which there will be an extra charge.

The aim of the course is to equip you with analytical and problem-solving skills which you can use within a business context. A great deal of time is spent developing communication and presentation skills which are particularly vital in most work environments.

Course Structure

In addition to the modules listed below, there is a 20-week work placement after Easter in year two based in an organisation which you select. Alternatively you may be encouraged to set up your own business during the work placement period, which some continue successfully after graduation.

In the final year, you will spend up to 50 per cent of your time studying topics and subjects of your choice. This is achieved partly through the choice of elective modules, as above, and through the development of a research enquiry leading to the submission of a dissertation. The learning approach to this degree includes input from experienced visiting lecturers, case studies, seminar work and tutorials.

Assessment on the course is, on the whole, via various forms of coursework (essays, reports, presentations, tests, group work and so on) although there are timed, unseen examinations at the end of each year. 

This BSc course, when taken with the Marketing electives, has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Diploma in Marketing.

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What you need to join the Course

UCAS score of 240 points or more, normally from subjects passed at A2 level. We will also accept AS points from subjects additional to those studied to A2 level in order for candidates to meet the tariff for entry. Required UCAS points are occasionally subject to change. You should also have achieved GCSE passes at Grade C or above in English and Mathematics. A GCSE pass in a European language is desirable.

Alternative entry routes are available if you have other qualifications, including Vocational Diplomas, National Certificates/ Diplomas and HNDs, overseas qualifications and prior experience; although entry is subject to approval by the programme managers and admissions staff.

*If you already have competence in English and one other language, you may not need to study French, German or Spanish. If your mother-tongue is not English, then you will study English for academic purposes instead of French, German or Spanish.

Career Prospects

The course aims to equip graduates to use their business training, in-depth knowledge of specialist areas such as marketing, finance, human resources or general management and/or language skills, to pursue a career in business, nationally or internationally. Also potentially available are consultancy and advisory positions with government and international private agencies, public administration, professional, trade or labour organisations. Occupations in communications, media and event management are ideal for graduates.