About Grassroutes

The Grassroutes Challenge is an exciting competition in which some of the UK's top food and agricultural Universities are challenged to an intensive one day business competition.

The participating Universities are given a business challenge in the form of a case study, each team then have six hours to find a solution to their industry related problem before pitching it to a panel of industry experts.

The aim of the Grassroutes Challenge is to encourage a wider understanding of the business challenges now facing different sectors of the food chain - from field to table and exploring new ways to work together. The competition also aims to build practical relationships between businesses operating in food and agriculture and Universities in this sector, creating a strong alignment of long term interest. In addition to these aims, Grassroutes also helps to identify a pool of future management talent for this fast changing industry by engaging students with senior figures from the industry to solve real-life business problems.

Grassroutes Challenge 2010

The third Grassroutes Challenge is taking place on the 23rd November 2010 at the Royal Agricultural College.   Both the 2008 winners, Exeter University, and the 2009 winners, Harper Adams University College, are attending the competition to battle it out against at least 6 other Universities to claim the title ‘Grassroutes Challenge 2010 Winner’.

As part of the competition, teams will get the opportunity to discuss their solutions with 12 industry experts, who are all on the lookout for retaining bright young talent within the sector.  If you are interested in submitting a University team or in sponsorship opportunities, please contact Katherine Duke at katherine.duke@rac.ac.uk or telephone 01285 889873.